A new identity and brand was created to help bring the image of this highly successful joinery company into the 21st century.
Website Design & Build | w: visit site
Featuring flash video and mouse-over galleries whilst maintaining a clean, eye-catching and easy navigable design.
Vehicle Wrap Graphics
Needing to stand out from the crowd when you are one in a million needs some clever graphics which is just what this vehicle received.
Branding
Client Brief
Avoiding clichés and stereotypical images based around joinery that is so often seen was integral in the design of a new logo for this highly successful joinery firm. They pride themselves for bringing joinery into the 21st century by using the most up to date software and hardware in producing their joinery so the logo needed to reflect this. And they liked green...
The outcome
A lovely clean and modern font was used as a base of the new logo while a green gradient was added to the "Joinery" element. Avoiding serif fonts and complimenting the green gradient with a neutral grey for "C&G" helps freshen up the logo and bring it into the 21st century as required.
Web Design & Build
Client Brief
The website, much like the logo needed to avoid any clichés i.e. wood grain, chisels, shavings etc. so the design fed off the logo entirely. The product pages needed to be clean, simple and have a little more of an immersive nature to them than just simply a gallery.
The outcome
Although there was going to be a little bit of accompanying text throughout the site it was not going to be a lot so a horizontal design was agreed upon housing the green gradient evident in the logo design. A mouse over gallery was created for the images and where it was deemed relevant, an accompanying movie was created too. The movies used still photography sourced from C&G Joinery´s photo library and edited together in Premiere Pro. The site is built using W3C compliant CSS and HTML so extra projects and content can be added at a later date quickly and easily.
Vehicle Wrap Graphics
Client Brief
Vehicle livery was required to fill the empty space on the side of a very large white box, in this case a Ford Transit T350. As before, any old fashioned joinery clichés had to be avoided so the design needed to be fresh and importantly catch the eye and stand out as it cruised along the roads among the hundreds of similar vehicles.
The outcome
The logo was placed in the most prominent position on all sides of the vehicle with contact details aligned to the right. The cabin of the Transit was wrapped in the same green gradient evident in the logo and to act as a stark contrast to the white 'breathing space' on the van. To compliment the gradient on the cabin, a section of the box was peeled away revealing a completed piece of joinery.