A new, easily recognisable brand was created.
Website Design & Build | w: visit site
Featuring flash mouse over galleries and a clean, simple design letting the photography speak for itself.
Printed material for corporate id were designed and delivered.
Branding
Client Brief
David Collins had been working as a freelance photographer for a while until he decided it was time to turn his name and skill set into a trusted and professional brand that people would recognise and want to use again and again. The logo needed to be refined and sophisticated enough that it attracted a higher level of client but not so much that it would close the door on other avenues.
The outcome
Making sure we made the shutter of the camera lens appear more stylized and refined ensured it was not labelled as a photographer's cliché. The shutter remained half open (or half closed) which forms a five pointed star signifying quality and clarity and by the very nature of the shutter design, it appears as though the star is in motion which adds a nice dynamic quality to the logo. The fonts used were purposefully slim and classic to keep the sophisticated nature of the brief and compliment the graphic styling of the logo. A super branding exercise and a cracking outcome.
Web Design & Build
w: www.davidcollinsphotography.co.uk
Client Brief
A clean, neat and easily navigable website was required from this Oxfordshire based photographer to show off his images and provide information about his services, pricing and online sales shop.
The outcome
The most important thing when dealing with any photographers work is to let the photography do the talking and minimise the graphics in the design of the site to avoid cluttering up the interface and taking attention away from the images. We borrowed colour from the logo to give the website some consistency with the David Collins brand and other than a few keyline graphics and the watermarked logo, the site was mainly text based allowing plenty of breathing space. The galleries were all created in flash with mouse over thumbnails allowing the images to fade in and out to white for a softer transition between images.
Corporate ID
Every good company brand needs some nice corporate id to round it off so we designed and delivered the standard set of business cards, letter heads and compliment slips.