A fresh new logo was required for this already firmly established pump supply business.

We were approached to give the already in progress e-commerce site a fresh new look and feel.

A standard set of corporate id was designed and delivered consistent with the new logo.

Branding

Client Brief

Set up originally as Agri-pumps, this already firmly established pump supply company was re-naming itself and so required a re-brand.

The outcome

The main aim was to steer away from the harshness of the technology many people associate with an industrial pump unit and instead concentrate on creating a friendly face for the company while still referring to what a pump does best. So, water was the obvious choice and after plenty of design iterations the logo you see was born. Lots of curves make it very friendly to look at and the blue signifying water provides an organic and natural element to the logo. The font used was simple, clean and easy to read and compliments the illustrated nature of the logo.

Website Re-design

Client Brief

Although happy with the technical build of their e-commerce site, the look and feel they felt was letting the site down. We were drafted in to make some changes.

The outcome

The navigation of the site had already been locked down so it really was a graphic change rather than a site redesign so we based all the graphics on the new logo. Flashes of the blue in the logo were used on the text headers and navigation complimented with different hues of grey throughout the rest of the site including some gradients to soften it up. It is amazing what a lick of paint can do to a room!

Corporate ID

We designed and supplied print ready documents for letter heads, business cards and compliment slips along with a few other specific paper work required by the client.